The second edition of the Game changer conference demonstrated that in just one year, an organizer can turn a 'just another tech conference' into a standout event. Over 100 speakers highlighted the vast potential of merging the gaming industry with WEB3, covering areas like eCommerce, cybersecurity, marketing, and of course, inevitable, artificial intelligence.
Industry secrets. Sans the fluff

Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Bruno Zagorščak
Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.
Looking to level up your eCommerce game? This guide uncovers three key strategies that are easy to implement but can make a world of difference. It's the smart read for savvy sellers.
Ivan Božić worked as a manager in the private sector, and then became the director of the social cooperative Humana Nova, where he helps socially excluded individuals and employs those who are marginalized in our society.
Damir Firšt is the communications director of Auki Labs, and co-founder of Matterless Studio, two Hong Kong startups that develop Augmented Reality technology with an emphasis on the shared experience of their users.
Kristijan Keindl is the founder of the largest retail chain in the segment of bicycles and bicycle equipment in Croatia, which is present in Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.
Slobodan Školnik is a FER graduate who moved from IT to sales. In 1998, he took over Magma, where he remained until 2004, when he moved to be in charge of Emmezeta. In 2022, he moved to Moemax, which he leads at the time of recording this show.
Zlatko Viščević is one of the few professional numismatists in Croatia, and the owner of the webshop cbm-store.com. In addition, he is the author of several books and many articles on numismatics.
Vedran is a sales consultant with many years of experience in the sales sector and the owner of the consulting company Sorbel Group. In addition, Vedran, together with our Saša and Ognjen Bagatin, is the co-owner of the brand Prodajni Mindset.
Elvis is one of the two founders of Tvornica Zdrave Hrana, which started as a webshop 8 years ago and today has 15 branches all over Croatia, offering over 3,000 healthy products.
Mario Benić started his first company at the age of 19, and just a few years later he started organizing the Hard Island and Offtime festivals at Zrće and Jarun. Today, he develops an eCommerce platform for the rapid development of webshops and works as an eCommerce consultant.
Sara Peranić is a social pedagogue who works in therapy and started her blog 4 years ago. Since then she has helped over 1200 clients to live better lives. Her mission is to remove the layers of social expectations, obligations and sabotaging beliefs from the back of the modern woman.