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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Bruno Zagorščak

After 10 years of working in leading positions in sales and marketing for the consumer electronics segment, Dea Marušić accidentally (or not?) found herself in IT waters. After participating in the creation of one of the best webshops in Croatia, she profiled herself as an eCommerce expert and consultant, and a great enthusiast in the use of digital marketing tools.

Robert Penezić comes from the company Monri payments. He spent more than 11 years in PBZ Card working in the positions of Key Account Manager and Digital Channel Manager. Given his vast experience in card business, in 2018. he decided to take on a new challenge and become the head of Monri, which over the years has established itself as a leader in the distribution of SinglePOS devices to retailers.