At the moment of writing this sentence, 1,674,483,887 websites were up & running through the global network. With content volume growing and attention spans declining, the room to stand out online is shrinking at a rapid pace.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Content Production
TLDR; this article is intended for WordPress users who periodically publish simple content like blog posts, pages and WooCommerce products. More experienced readers will want an in-depth look into content creation and I placed some useful links at the end of the article.
Are you tired of noisy conferences, posh lecturers, and puff pastry hot dogs for lunch? Of course not - any event is a day outside the office! But there is also another, more intimate conference side, and Konverzija in Banja Luka is one of the best examples.
2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.
Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?
I've attended a lot of conferences in 2017. Almost all of them were IT related and I've done video production on all of them. So when the announcement for Digital Shapers 2017 popped out on my Facebook feed I decided to go to this content related conference purely as a 'tourist'. Without the organization hassle and stress, I could relax and fully take in the lectures.
LPC online is the 1st e-learning webshop in Croatia which offers an innovative and rich learning experience. It's universal and yet personal. Upon login, the user enters a custom-made universe of knowledge and is free to explore a wide range of learning opportunities.
In March we got a call from Codeanywhere CEO Ivan Burazin asking us to do a multi-cam live stream for this year's Shift conference. Seeing that Shift is The biggest Developer Conference in Southeast Europe, we jumped right in and became the official technical partner. Shift 2017 hosted 20 speakers, 15 workshops, and over 1000 participants.
Leap Summit was a three-day event, which gathered over 1500 bright minds - leaders of tomorrow, amazing speakers, entrepreneurs, innovators, CEOs, students, NGO founders who are opinion leaders in their respective communities. The primary focus of the Summit was on themes connected to innovation, entrepreneurship and business development, leadership, creativity, inspiring and life changing stories, success stories and career development.
We are proud to have been part of a very interesting press conference! Vipnet and ESL announced the start of Vip Adria League. With no doubt, it's the biggest gaming project this year in the region. Teams will compete over the next few months in such games as League of Legends, Counter Strike: Global Offensive and FIFA 17. The grand finale will be held on this year Reboot Infogamer in November. The prize fund will be set at 20.000€.
Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.
Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.