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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Essays

Service IT, including digital agencies, is a flywheel that has been filling the state budgets and cousy dev chairs for more than two decades. On the other hand, officials as well as the media are parrot-chanting about product companies and how they will finally push us towards a pixelated eldorado.

Little by little, Mailchimp has upgraded marketing functionalities to its email service, which small businesses did not even dream of wanting and now can have with their newsletter partners. For SMB’s, Mailchimp could become a home run in terms of cost-effective benefits, and the agencies and clients are also looking forward to the changes that will greatly facilitate their work by automating basic administration for campaigns and reporting.

Google Data Studio dashboards are powerful tools for presenting Google Analytics data in a visually pleasant and intuitive way. In this article, we will focus on how to use them in order to generate ideas and starting points for future UX improvements. Based on our own experience with this process, we will point out a few guidelines that showed the best results.

Livestreaming video has slowly but surely gone from a marketing tactic to an event production bare essentials... There is something special about a live moment – it captures the imagination and brings people together. Today you can share live video with anyone and at any time. This also means individuals have unprecedented access to content. How can brands cut through that noise? The quality of live video experience must be superb!

Some estimates suggest that 1/3 of all money spent on digital advertising actually goes to fraud activities. In other words, thousands of cheap bots that get tagged as high-value targets are filling fraudsters’ pockets every day. It’s possible to combat this revenue drain with technology that scores every user from the moment they click on an ad or enter a website. Get to Know NS8 Protect™, a multilayered fraud solution integrated with the WooCommerce platform.

The name VeeMee originates from Croatian word-play in which Vee stands for ‘YOU’ (producers, suppliers, buyers) and Mee stands for ‘US’. In short, It's a platform that provides transparent and relevant information between market participants. We had an e-mail chit-chat with VeeMee's founder, Marko Kozjak, about their philosophy and future plans.

Customer journey doesn't start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it's important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.