What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Essays
2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.
So, you have a great business idea and have decided to start your online business. Your mind is filled with creativity and innovation and managing your accounting is the last thing you want to spend time thinking about. However, that might as well be one of the most important aspects of your business. It represents the heart of presenting your product or service to clients via quotes, and of course managing your invoices and payments in a proper way. Fortunately there are many online solutions you can choose from, and chances are you will be able to find a great fit for your business needs.
Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?
We've been busy and traveled a lot last year. Like real social butterflies. Conferences were ''our'' thing in 2017., so we decided to share experiences and reviews of events linked with Neuralab Tour which was full of interesting places, lectures, and speakers.
I'm under the impression that companies are not taking GDPR as seriously as they should. If not complied, the penalties will be brutal! Fines up to 20 million Euros, or in the case of an undertaking, up to 4% of the total worldwide annual turnover of the preceding financial year, whichever is higher. This is enough to shut down companies, so it’s essential you are ready for May 2018!
NeuraTeam has a new boost! Office pets like dogs became mainstream ‘’thing’’ so we decided that we need someone or something different. Long story short, we present to you the latest member of our happy bunch - NeuraBot. His task is to facilitate communication, answer user questions and establish good relations. His special skills include more social media activity and presence than our community managers can handle..and yes, you guessed it right. It's a boy!
Two years after Google officially announced new feature named ‘’Purchases on Google’’, it finally came through the back door. When the rumor came to light 2015. many agreed that it represented a full-scale attempt for Google to impose as a serious competition to e-Commerce platforms such as eBay, Alibaba, and Amazon. But what will be the impact on e-commerce, seeing that there are over one billion users using Google Chrome?
It’s understandable that creative process is sometimes complicated. For this reason, it must not be rushed. On another hand, every creative person is different and takes a different path to get to the ideas. Some have their own routine, some have their usual patterns of thinking. When you work on your next creative project, keep in mind ‘’time & space’’ dimension of getting to ideas. And the fact that sometimes it's difficult to stop thinking about the project and letting it stew for a few days. Believe me, nothing bad will happen if you relax and rest your thought process.
UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. " Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys...even across the ocean, in New York City itself.
From the beginning, WordPress has been known as a 'blogging' platform, a tool that allows you to 'quickly' publish content on the web. The world-famous '5 minute install' slogan has only pushed the whole of WordPress among tools that supposedly have no place in larger organizations. The promoters of the platform themselves are unknowingly responsible for such a feature, wanting to distance themselves from a cold term such as CMS. But since the security of WordPress (described at the beginning of the series) is the most annoying rumor, WordPress as a blogging platform is the myth that is the furthest from the truth.
Lines of 'Open source' code have long knocked on the closed doors of state institutions. Shady vendors of closed source software have fueled myths of open solutions, including web development tools. One of these tools is WordPress, and we will show that such open applications are a great solution for the development of national Internet headquarters and the communication of interactive information.