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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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SHIFT is the biggest Developer Conference in Southeast Europe. During the two conference days, it becomes a meeting place for developers in the most beautiful city in the world - Split. We talked with it's founder and CodeAnywhere CEO, Ivan Burazin to find out some inside information and surprises that are in store for 2017 edition.

The Chinese astrology system lies on the back of (mostly) tame animals. Goat, piggy, rooster and dragon are only a few of the pets that mark the year they rule with their characteristics. Thus the rabbit brings us caution, the rooster accuracy, and the dragon honor and dignity. This astrological farm does not depend on its inhabitants alone. Five natural elements (wood, water, earth, fire and gold) directly affect the behavior of the animal, changing its characteristics and the year of reign itself. For example, a completely randomly picked 1981 was the year of golden rooster - a brave, determined and workaholic king of henhouse. But is 2017, apart from being the year of rooster, also the year of 'chatbots'?

Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.

You stroll into your apartment, exhausted from work, whip out your tablet, and, with a bond stronger than superglue, you and the couch become one. You meander through social media feeds, flip through the latest headlines on Flipboard, and your better half video chats with you about plans for a sizzling barbecue. All the while, red notifications dart across your screen like shooting stars. You revel in the lightning-fast loading times, and the apps feel as if they're magically fused to your fingertips. The year is 2020, and what you're experiencing is all happening within your tablet's browser - welcome to the world of Progressive Web Applications!

Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.

Lately, we've had numerous client inquiries about chatbots, their effectiveness and the way they operate. Many of them were associated with the ratio of their usefulness and profitability in the business. Whether we want to admit it or not, chatbots have become the new ‘’hype’’ in E-commerce. Every novelty is a possible method to improve business performance and competitiveness on the market. Chatbots do not differ from this, but their performance depends on many different factors which should be included in the process of implementation.

Bitcoin made a grand entrance into 2017. with market value highly over 1,000$ per BTC. Last time it’s value was so high, was late 2013.- when the People’s Bank of China approved BTC as a new way of payment. A lot has changed in 3 years. Bitcoin gained wider use on the global scene and all the major companies like Microsoft, WordPress or Steam have integrated BTC as a method of payment. Inevitably, most visible changes have occurred in the sector of e-commerce where the business owners had to adapt to the newly established trend.

Like any other successful business, Neuralab adapts to new trends and keeps the shop up to date. A fair amount of time is invested in education so that Neuralab Elves can come up with new ideas and tools to actualize them. For instance, to be more efficient on Christmas night, they've devised 'Magic dust' propellant so that Rudolf and the gang have more digital boost. Also, they implemented a new sleigh amortizing system for landing on inaccessible terrain.

It's a myth that Santa and his crew travel only on Christmas night. If you ask them nicely for support at your conference, they will surely come. Heck, this year they even went on a tour! Since the elves are sort of tech freaks and social events butterflies, the reindeer have a lot of mileage under their hoofs.