Every few years new trends occur in technology and therefore, these trends have a direct impact on society as well. Some of the innovations and trends completely change and transform the media and platforms that we use. Some of that innovations partially change current forms and become hybrid forms of existing trends. More importantly, that kind of change is reshaping the way we use and consume media and media content. This year has brought us many novelties and has changed some previous patterns of user behavior in the online sphere. These same changes will have an even greater impact in the year 2017 and will require a certain amount of adaptation and change in marketing and business plans.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Do you feel your website needs a redesign? Does it look old and fails to bring you traffic? Today, when everyone looks for information on the internet, it’s crucial to have a website up-to-date with latest web design practices. In this article we are going to go through 5 signs that could tell you if it’s time to start thinking about redesign.
JavaScript is a wanted language. On the TIOBE ranking, it balances at the very top, and if you explore the depths of the web, it hides in the NodeJS corner where it talks unrelated to NoSQL databases. And Google embraced it like a skinny kid and developed it into a buffed AngularJS guy. Most importantly, front-end developers appreciate it, both as a de facto "web programming language", but also as a taskrunner assistant name Gulp & Grunt ...
The end of the year is near and it’s the perfect time for a review and analysis of the most viral and successful digital campaigns in 2016. The Neuralab team has extensively researched the best campaigns and their strategies and in this article, we would like to share the findings we discovered. We made a list of the 7 most awesome and viral campaigns, and if you disagree or have a better example, please, enlighten us in the comments. :)
With development of internet and new media, the need for creative people called ’copywriters’ arose like a phoenix. Their job is to create and shape the message, through the process of analyzing and planning creative ideas and content for different types of platforms and purposes. That includes web pages, social media, mobile applications and much more. In that process (1:M) there are a couple of elements which we need to consider when creating and shaping content for digital platforms and mass audience on that platform.
One of the most annoying and painful things when extracting your data out of the Google Analytics is pulling your hair when you find spam traffic.
If you want to assess strengths and weaknesses of your development team - look no further than Joel Test. It has been proven in the past and coders dig it for its down-to-earth approach. Our guide will help you to perfect those software development skills and in the end, build better digital products.
Although GIF was created as a medium back in 1987, we just can’t shake the impression that it came to life in the past 5 years. During that period it became the primary medium of visual communication in the digital world. Even social media giants like Twitter and Facebook integrated this format in their feeds where it's already side by side with emojis and stickers. In this first article of GIF trilogy we bring you the background and history use.
The long haul is over! GoPro finally revealed their first drone: Karma. And they did an awesome job. Small, foldable, good looking and carrying the new Hero5 camera with a cool price of 1099$, Karma was set to get back GoPro back in the game.
The biggest nightmare of anyone working with a new web design company is that they’ll redesign their entire website, spend thousands or hundreds of thousands of dollars and the new website won’t be as effective as the old website. If you are upgrading to responsive design from a website without responsive, or if the old website is clearly outdated, then it might make obvious sense – but what about if you’re existing website has things you don’t like, but isn’t totally out-dated?
Big traffic is coming to your website, but you are struggling with sales? This article will show you 7 ways to increase your eCommerce conversion rate.
The sheer volume of WordPress REST API articles, lectures and even specialized conferences (!) could easily blow you away, looking like a cutthroat new technology, standing side-by-side to web applications that can run only on the newest version of Chrome...