When you look at the map, Vienna seems like a logical choice for WordCamp Europe 2016. It firmly sits at the European center of gravity, symbolically connecting east with west and fusing romanesque / baroque architecture with (modern) smart city design. As we will see later, these “old VS new” concepts were inevitable talking points during this year’s happening.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Essays
Batman VS Superman, Deadpool, Captain America, Warcraft, Star Trek… You would guess that these summer blockbusters were the hottest topic at this year’s New Europe media market... and you would be wrong :)
Video is dominating the internet! By 2017. 69% of all internet traffic will be video consumption. Use of video in e-Commerce is no different. Whether you're just starting and trying to get exposure, a small business seeking to grow your brand, or a big company trying to increase sales, online video marketing is a beneficial game plan. It can help you improve search ranking, engage your customers and boost your conversion rates.
In the last few years drones have become increasingly popular “toys” for big boys. This didn’t went unnoticed by most known e-commerce players who ambitiously started investing money and resources into developing their own drone delivery system.
Facebook revealed an open source WordPress plugin that allows publishers to easily construct Instant Articles. They just made it easy for writers all over the world to deliver pages up to 10 times faster than they could before.
GoPro was a showcase of a great business story. They basically invented the market for action cameras and dominated it for more than a decade. On top of that they built a media empire based on the vast amount of exciting content. In 2014. the company vent public. At one point GoPro's stock was floating over $90. But then, on July 6th 2015., the smallest, lightest and most convenient GoPro was launched. HERO4 Session. It turned out it was not so convenient, and it just may lead the company from San Mateo, California to its downfall.
The way we shop online will dramatically change and the way we look at things will be far more interactive than ever. Touchstone Research also said they are predicting that VR is going to be the next disruptive technology platform to hit the market. It's only matter of time when people will turn their heads to more interactive platforms such as VR.
TL; DR - Let's call a spade a spade. The meaning of 'open-source' projects is the joint and distributed development of a certain author's work, and not a superficial opportunity to capture a larger market share. We`ll explore the concepts that define a quality and successful 'open source' project such as Linux or WooCommerce, and separate them from orchestrated attempts to open up corporate technologies such as the ASP.NET framework or the Swift programming language.
The mandrill (Mandrillus sphinx) is a primate closely related to the baboon. Mandrills mostly live in tropical rainforests and forest-savanna mosaics. They live in groups called hordes. Mandrills have an omnivorous diet consisting mostly of fruits and insects. Oh wait! Wrong type of Mandrill!
Have you ever wanted to target your website visitors with Facebook ads? Maybe just people who put something in their cart but didn’t checkout?
If you do SEO you know that links are the most important factor Google takes into consideration when ranking websites. The more links you get from authority websites, more you get pushed from Google on search result pages.
While I do believe you have to experience something for yourself to comprehend every aspect of it, it doesn't hurt to take advice from others and be prepared. There are many pitfalls in digital marketing that you can fall into. Learn how to minimize your mistakes, and try to avoid cardinal ones all together.