Woobinar is a webinar series where the beat of eCommerce meets the wisdom of industry experts. The show is dedicated to delve into the nooks and crannies of eCommerce and empower merchants with practical knowledge - straight from the topical experts.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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In Nominis episode 074, Matko Antun Bekavac from Hero Factory discussed the state of Shopify in Croatia. He highlited Shopify's cloud-based service model, highlighting its security and ease of use.
In Nominis episode 073, Igor Martinović from Heureka group discussed the eCommerce market in the region. He highlighted the role of price comparison sites in increasing merchant traffic and consumer confidence, and he noted the sites' direct impact on sales and market positioning.
In Nominis episode 072, attorney Dijana Kladar discussed eCommerce legislation. Key topics included aligning webshops with law, avoiding penalties, and differences in EU markets. She highlighted the importance of legal compliance and consumer awareness in the evolving digital commerce landscape.
Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google's integration of AI technologies.
Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.
Episode 069 of Nominis discusses Croatian online consumer behavior, focusing on their preference for price and delivery speed. The conversation highlights the need for customer education and sustainable delivery options, and explores research methodologies in understanding online shopping trends.
The 68th episode discusses strategies for building a trustworthy webshop, featuring insights from experts Goran Blagus and Dario Begonja. They cover topics such as understanding the customer journey, the importance of customer reviews, and the role of content marketing in enhancing online sales and customer trust.
We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.
Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.
Ivan Božić worked as a manager in the private sector, and then became the director of the social cooperative Humana Nova, where he helps socially excluded individuals and employs those who are marginalized in our society.
Damir Firšt is the communications director of Auki Labs, and co-founder of Matterless Studio, two Hong Kong startups that develop Augmented Reality technology with an emphasis on the shared experience of their users.