Nela Fegić Moguljak is head of digital in Imago Ogilvy, and has been successfully dealing with various marketing challenges for more than 10 years. She started from the client-side but very quickly moved to the agency world, and at the same time, she also imparted her knowledge to students in Algebra.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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The end of the year is near and it’s the perfect time for a review and analysis of the most viral and successful digital campaigns in 2016. The Neuralab team has extensively researched the best campaigns and their strategies and in this article, we would like to share the findings we discovered. We made a list of the 7 most awesome and viral campaigns, and if you disagree or have a better example, please, enlighten us in the comments. :)
The way we shop online will dramatically change and the way we look at things will be far more interactive than ever. Touchstone Research also said they are predicting that VR is going to be the next disruptive technology platform to hit the market. It's only matter of time when people will turn their heads to more interactive platforms such as VR.
Until now, setup of your TrueView video ads was not a straightforward task! You've had to go to a detached section within Adwords to access and manage them. Basically, they were separate from the rest of your Google advertising. That means that you had to jump back and forth when you wanted to report and enhance across all your campaigns.
Every digital marketer's wet dream just came true - Instagram has officially switched on its advertising API (application programming interface).
This time, we delved into the topic of advertising on small screens, specifically those that we always carry with us everywhere. Of course, we’re talking about mobile phones. Although they …