Robert is an expert in Google Analytics with more than 25 years of experience in all things related to the web. He started his career as a web developer and has spent the last 10 years as one of the most prominent analysts in the region. He possesses the ability to extract valuable insights from data he just encountered five minutes ago, as well as being able to play drums in front of a crowd of 10,000 people.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: analytics
Business intelligence (BI) tools went mainstream in 2016. Those modern helpers are now capable to visualize all of your eCommerce data and users are starting to take this for granted. If you look at it closely, this “is” a sure sign of BI belonging to the commodity area.
U moru IT certifikata odlučili smo da nam slijedeći "ulov" bude Google Analytics IQ certifikat, a sam proces je uključivao učenje po Google-ovim sadržajima i pravilima te polaganje 90-minutnog testa od 70 pitanja
A day dedicated to data analysis, key performance indicators, conversions, CTR, CPA, and many other metrics fresh out of the digital oven.
Donosimo Vam jedno od interesantnijih predavanja sa nedavno održane Web Strategije 13, a koje govori o konverzijama, mjerenju, trackingu i analitikama na webu.