DK2017 is considered one of the cutting-edge events in the Adria-region marketing industry. Although we will primarily be a tech partner through Live streaming, here's our digital-only event guide for people focused on interactive media and similar online topics.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Apple Pay finally arrived on WooCommerce. This is a new and modern type of paying for products, reserved for Apple users (iPhone, iPad, Apple Watch and Mac) Here’s a quick list of benefits and why you should care:
Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.
Business intelligence (BI) tools went mainstream in 2016. Those modern helpers are now capable to visualize all of your eCommerce data and users are starting to take this for granted. If you look at it closely, this “is” a sure sign of BI belonging to the commodity area.
Seems like WooCommerce releases and new functions got into a higher gear – newly merged development team is reaping the benefits of its parent company – Automattic. Let’s see what’s in store for their new release 2.7 which is scheduled to be out of Beta in February 2017.
Neuralab has joined an exclusive club - Silver WooExperts! Only 17 business worldwide are pride owners of the silver badge. And it’s not for your average Joe. You have to be an ESSE. No, not the gangbanger! You need to have Experience, Savvy, Skill, and Expertise. ESSE.
Once more, we're teaming with our dear friends from Netokracija to bring you LIVE stream for the fall edition of 'Ladies of New Business'.
It’s all about getting through to the right people! Segmentations inside of Mailchimp help you to organize your subscribers, and more important, target your content. Are they a best fit for you? Get started with this quick&dirty demo.
The sheer volume of WordPress REST API articles, lectures and even specialized conferences (!) could easily blow you away, looking like a cutthroat new technology, standing side-by-side to web applications that can run only on the newest version of Chrome...
When you look at the map, Vienna seems like a logical choice for WordCamp Europe 2016. It firmly sits at the European center of gravity, symbolically connecting east with west and fusing romanesque / baroque architecture with (modern) smart city design. As we will see later, these “old VS new” concepts were inevitable talking points during this year’s happening.
It was just a matter of time. 2016. seems like a year of rebirth for email marketing and guess what, MailChimp is not losing its ground. New features await eager marketers especially if you have a large product catalog and can connect various segmentation of your users to specially crafted email campaigns
“I was thinking to make the ‘cookie shop’ with just 2 products and for everyone to have 2 different designs (one good / one bad) … then we can analyze the most clicked product and the most working design!”