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Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Chatbots
What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.
Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.
Gloomy winter months are reserved for headlines that try to predict what will be the next hot thing in [please_insert_your_industry_here].