Want to meet a person who stands behind the Nominis name? From Jutarnji.hr to Copyraonica and the CVOKE agency, Nebojša Grbačić has built his career on words.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: copy
At the moment of writing this sentence, 1,674,483,887 websites were up & running through the global network. With content volume growing and attention spans declining, the room to stand out online is shrinking at a rapid pace.
With development of internet and new media, the need for creative people called ’copywriters’ arose like a phoenix. Their job is to create and shape the message, through the process of analyzing and planning creative ideas and content for different types of platforms and purposes. That includes web pages, social media, mobile applications and much more. In that process (1:M) there are a couple of elements which we need to consider when creating and shaping content for digital platforms and mass audience on that platform.