Google Data Studio dashboards are powerful tools for presenting Google Analytics data in a visually pleasant and intuitive way. In this article, we will focus on how to use them in order to generate ideas and starting points for future UX improvements. Based on our own experience with this process, we will point out a few guidelines that showed the best results.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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