Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.
The end of the year is near and it’s the perfect time for a review and analysis of the most viral and successful digital campaigns in 2016. The Neuralab team has extensively researched the best campaigns and their strategies and in this article, we would like to share the findings we discovered. We made a list of the 7 most awesome and viral campaigns, and if you disagree or have a better example, please, enlighten us in the comments. :)
As much as we enjoy working for our dear clients and seeing a smile on their faces upon the end of a certain project, we get super excited when it's time to do internal stuff. That's really the time to get out of the box with no outside inputs and also to spend some extra time with each other. After all, creativity is all about fun right? ;)
While I do believe you have to experience something for yourself to comprehend every aspect of it, it doesn't hurt to take advice from others and be prepared. There are many pitfalls in digital marketing that you can fall into. Learn how to minimize your mistakes, and try to avoid cardinal ones all together.
Every digital marketer's wet dream just came true - Instagram has officially switched on its advertising API (application programming interface).