Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google's integration of AI technologies.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.
Episode 069 of Nominis discusses Croatian online consumer behavior, focusing on their preference for price and delivery speed. The conversation highlights the need for customer education and sustainable delivery options, and explores research methodologies in understanding online shopping trends.
The 68th episode discusses strategies for building a trustworthy webshop, featuring insights from experts Goran Blagus and Dario Begonja. They cover topics such as understanding the customer journey, the importance of customer reviews, and the role of content marketing in enhancing online sales and customer trust.
We got an invitation to give a lecture about the "state of play" on Web2 and Web3 technologies. The crowd were students at Algebra University College and the topics discussed could be a small eye-opener on our industry future.
We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.
The second edition of the Game changer conference demonstrated that in just one year, an organizer can turn a 'just another tech conference' into a standout event. Over 100 speakers highlighted the vast potential of merging the gaming industry with WEB3, covering areas like eCommerce, cybersecurity, marketing, and of course, inevitable, artificial intelligence.
Couple of short notes and bullets from the GAME CHANGER "Web3 Gaming eCommerce" panel. I know it's a mouthful & buzzwordy, but there's no video recording so stick with me through this short text :)
On September 29, 2023, Zagreb hosted the fifth CroCommerce conference, where groundbreaking discussions, insightful workshops, and enlightening panels took center stage.
Folks from ShiftMag did an interview with me couple of days ago. I felt the need to share my full unedited & unredacted responses to their questions as the topics were evergreens - Open Source software, managing community efforts and the role of the web on the overall markets.
Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.
Looking to level up your eCommerce game? This guide uncovers three key strategies that are easy to implement but can make a world of difference. It's the smart read for savvy sellers.