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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Robert Penezić comes from the company Monri payments. He spent more than 11 years in PBZ Card working in the positions of Key Account Manager and Digital Channel Manager. Given his vast experience in card business, in 2018. he decided to take on a new challenge and become the head of Monri, which over the years has established itself as a leader in the distribution of SinglePOS devices to retailers.

When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.

Marko is one of the co-founders of Granular Group, a consulting agency for the improvement of digital marketing activities and business, with offices in Zagreb and Belgrade. In his work, he helps clients put together a sustainable strategy for the development of communication using digital channels and the growth of the business itself through the coordination of teams in charge of SEO, CRO, UX, UI, and digital analytics.