In 2023, bigbite conducted a comprehensive survey of more than 100 well-known global enterprise brands, to understand the ways in which large-scale businesses are utilizing WordPress to meet their business requirements.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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