Domagoj Ostović, a passionate entrepreneur who was born in Bjelovar, lives in Vozilići, and creates in Labin. He is the director and founder of Lloyds digital agency and the organizer of the Digital Labin conference. He is also the vice-president of the Istrian branch of the Association for the IT sector at HGK.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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