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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: interactive design

The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?

Information overload is a common thing in the modern world. Data is all around us. Computers, mobile phones and all the other electronic devices are constantly feeding us with facts. If we’re bad at filtering and even blocking information, infobesity can be a real thing. One of the solutions is a digital assistant to help us filter and organize all of the data, and that is the dashboard.

Customer journey doesn't start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it's important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.

Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?

What is the ideal recipe for quality web design? This is a question that will probably never have a unique answer. But still, there are rules and instructions how to achieve this ideal painlessly. 'The good, the bad and the client design' is a Neuralab lecture that will present best ingredients for quality web design. By analyzing standard visual communication tools such as web photography, carousel, and other interactive elements, we will talk about most common booby traps in project's development process and give you solutions how to bypass them.

Neuralab is looking for a new interactive designer! Our new team member should have an eye for aesthetics and a great interest in everything digital. Your role will be to ensure the design vision goes beyond the course of a project. You will be collaborating very closely with clients and developers. From prototyping to releasing supreme interaction designs.