When Ailen Lee used the word “unicorn” in 2013 to describe startups valued at at least $ 1 billion; she had no idea that 9 years later Marta Šimić Mrzlečki, Emil Tedeschi and even FER dean Gledec would preach that as a nation (and in spite of the environment), we are successful in breeding these unattainable breeds.
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Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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