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Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: lms

Not so long ago Learning Management Systems (LMS) used to be utilized only by large companies. The reason was their complexity and cost of creating such a system. On average it took a couple of months and several people with technical skills to implement such a system. And even after, it usually required at least one person to keep the system up and running. So basically, owning an LMS wasn’t affordable for medium and small sized companies. Than in 2003. WordPress emerged. At first it was a go-to tool for bloggers. Those bloggers also wanted to create and sell e-courses to their readers. Soon they realized that WordPress has great potential to be a base for core functionalities of LMS.