Video is dominating the internet! By 2017. 69% of all internet traffic will be video consumption. Use of video in e-Commerce is no different. Whether you're just starting and trying to get exposure, a small business seeking to grow your brand, or a big company trying to increase sales, online video marketing is a beneficial game plan. It can help you improve search ranking, engage your customers and boost your conversion rates.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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The way we shop online will dramatically change and the way we look at things will be far more interactive than ever. Touchstone Research also said they are predicting that VR is going to be the next disruptive technology platform to hit the market. It's only matter of time when people will turn their heads to more interactive platforms such as VR.
As much as we enjoy working for our dear clients and seeing a smile on their faces upon the end of a certain project, we get super excited when it's time to do internal stuff. That's really the time to get out of the box with no outside inputs and also to spend some extra time with each other. After all, creativity is all about fun right? ;)
Have you ever wanted to target your website visitors with Facebook ads? Maybe just people who put something in their cart but didn’t checkout?
U svom video blog postu, Tim Cadogan (CEO, OpenX) nas uvodi u nove koncepte optimizacije Vašeg online oglašivačkog portfelja...
2015 Weekend Media Festival is behind us. It was a great couple of days packed with awesome lectures and workshops. And it was intense! The night before the opening we were meticulously going over the program schedule and tried to shuffle in all the lectures we wanted to see. We didn't manage to catch all of them because we had our own agenda - Backstage interviews live stream in partnership with Netokracija.
Until now, setup of your TrueView video ads was not a straightforward task! You've had to go to a detached section within Adwords to access and manage them. Basically, they were separate from the rest of your Google advertising. That means that you had to jump back and forth when you wanted to report and enhance across all your campaigns.
While I do believe you have to experience something for yourself to comprehend every aspect of it, it doesn't hurt to take advice from others and be prepared. There are many pitfalls in digital marketing that you can fall into. Learn how to minimize your mistakes, and try to avoid cardinal ones all together.
Every digital marketer's wet dream just came true - Instagram has officially switched on its advertising API (application programming interface).
When was the last time you started planning a trip? Most likely, your first stop, like 96% of other travelers, was the internet. That's exactly why travel agencies, accommodation providers, hoteliers, and other tourism professionals should pay more attention to their online presence.
We spent the last week in sunny and warm Zadar, at the first Croatian conference on digital tourism, Zadar DigIT.
'Content is king.' A phrase even the birds on the branch have learned. But what is content marketing?