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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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2015 Weekend Media Festival is behind us. It was a great couple of days packed with awesome lectures and workshops. And it was intense! The night before the opening we were meticulously going over the program schedule and tried to shuffle in all the lectures we wanted to see. We didn't manage to catch all of them because we had our own agenda - Backstage interviews live stream in partnership with Netokracija.

Since its inception on Valentine's Day, not so long ago in 2005, until today, YouTube has not stopped growing. Day by day, it continues to break its own records in terms of viewership. Moreover, when it comes to search volume, it has found itself shoulder to shoulder with the long-standing undefeated champion, Google.