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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Nominis

Albert Gajšak is the founder and director of the Croatian startup Circuitmess, which recently delivered almost HRK 10 million worth of goods to the world's largest retail chain, Walmart. The contract is worth HRK 9.64 million or $1.33 million and includes more than 17,500 CircuitMess devices called Chatter.

Ivana Tolić is an economist from Dalmatia, who started her career in Zagreb in IT equipment retail. Later she moved from the fashion industry to the health food and nutritional supplements industry at biobio.hr, where she currently leads the ecommerce department and works on online business development.