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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Marko is one of the co-founders of Granular Group, a consulting agency for the improvement of digital marketing activities and business, with offices in Zagreb and Belgrade. In his work, he helps clients put together a sustainable strategy for the development of communication using digital channels and the growth of the business itself through the coordination of teams in charge of SEO, CRO, UX, UI, and digital analytics.

Robert is an expert in Google Analytics with more than 25 years of experience in all things related to the web. He started his career as a web developer and has spent the last 10 years as one of the most prominent analysts in the region. He possesses the ability to extract valuable insights from data he just encountered five minutes ago, as well as being able to play drums in front of a crowd of 10,000 people.

Filip started his career by founding a web design and marketing agency, within which he launched a web startup dedicated to the promotion of Croatian fashion creators called "Krpa.hr" (let's call it an equivalent of Facebook for fashionistas). While this once-popular project has been inactive for some time, Filip thinks of it as an important experience that shaped his career.

Goran Blagus is a business coach and lecturer at our eCommerce Academy. He started his career in 1996 by starting the web hosting company Croadria. Later, he leads two companies and a team of 16 people, sells them to Iskon and moves to the position of director of subsidiary companies within Iskon. In 2009, he leaves the corporate environment and starts the Business clinic.