Damir Firšt is the communications director of Auki Labs, and co-founder of Matterless Studio, two Hong Kong startups that develop Augmented Reality technology with an emphasis on the shared experience of their users.
Industry secrets. Sans the fluff

Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Kristijan Keindl is the founder of the largest retail chain in the segment of bicycles and bicycle equipment in Croatia, which is present in Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.
Slobodan Školnik is a FER graduate who moved from IT to sales. In 1998, he took over Magma, where he remained until 2004, when he moved to be in charge of Emmezeta. In 2022, he moved to Moemax, which he leads at the time of recording this show.
Zlatko Viščević is one of the few professional numismatists in Croatia, and the owner of the webshop cbm-store.com. In addition, he is the author of several books and many articles on numismatics.
Vedran is a sales consultant with many years of experience in the sales sector and the owner of the consulting company Sorbel Group. In addition, Vedran, together with our Saša and Ognjen Bagatin, is the co-owner of the brand Prodajni Mindset.
Elvis is one of the two founders of Tvornica Zdrave Hrana, which started as a webshop 8 years ago and today has 15 branches all over Croatia, offering over 3,000 healthy products.
Mario Benić started his first company at the age of 19, and just a few years later he started organizing the Hard Island and Offtime festivals at Zrće and Jarun. Today, he develops an eCommerce platform for the rapid development of webshops and works as an eCommerce consultant.
Sara Peranić is a social pedagogue who works in therapy and started her blog 4 years ago. Since then she has helped over 1200 clients to live better lives. Her mission is to remove the layers of social expectations, obligations and sabotaging beliefs from the back of the modern woman.
Kristina Ercegović is a writer and serial entrepreneur who currently runs the Women and Money portal and is a business consultant for small entrepreneurs. She writes columns, books, blogs, and is a frequent guest lecturer and panel moderator at various business conferences.
Iva is a consultant with many years of experience in developing digital products and managing projects in industries such as IT, event management and blockchain. She is the co-founder of the association Alice in Blockchains, founded with the aim of empowering and involving more women in the fintech and blockchain industries.
Tina Šmanjak was born in Dubrovnik, grew up in Slovenia, graduated from two universities, and started her first webshop while still in college. 4 years ago, she and her partner started the project fitzone.hr, which today has over 127,000 followers on YouTube, and now you have the opportunity to find out how she succeeded in this.
Domagoj Ostović, a passionate entrepreneur who was born in Bjelovar, lives in Vozilići, and creates in Labin. He is the director and founder of Lloyds digital agency and the organizer of the Digital Labin conference. He is also the vice-president of the Istrian branch of the Association for the IT sector at HGK.