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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Ira Žurić is a 22-year-old optometrist and CEO of the company Promise Eyewear. She is an artistic and creative person, and in addition to entrepreneurship, she dables in music production. Although very young, she has interesting experience behind her in different niches that have prepared her for the position she is in right now.

Albert Gajšak is the founder and director of the Croatian startup Circuitmess, which recently delivered almost HRK 10 million worth of goods to the world's largest retail chain, Walmart. The contract is worth HRK 9.64 million or $1.33 million and includes more than 17,500 CircuitMess devices called Chatter.

Ivana Tolić is an economist from Dalmatia, who started her career in Zagreb in IT equipment retail. Later she moved from the fashion industry to the health food and nutritional supplements industry at biobio.hr, where she currently leads the ecommerce department and works on online business development.