Dino Oreški is the head of the digital strategy in the Promedia Group, the secretary of the eCommerce Croatia Association, and a renowned digital marketing lecturer at our eCommerce Academy.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Matej Javorek is the founder of digital agency Are You Digital, which developed the Pick&Pack application for connecting with delivery services, and later launched its own fulfillment center.
Marjan Jakobac is a man who helps bring Croatian innovations to the market, and is also the owner of the La Canntina webshop and chain of self-service vending machines, which sells CBD products.
Robert is the manager of the musicshop.hr webshop, drummer in two bands and former manager of a popular night club in Čakovec.
Davor is the marketing director of the Auro Domus Group, the director of the Epepe marketing agency, a former journalist and editor in Novi List, and the owner of a network of regional portals.
Saša Cvetojević is an investor in numerous companies, but also the owner of two companies that are members of the eCommerce Croatia association, namely the company Insako and the franchise Mailboxes Croatia.
Nela Fegić Moguljak is head of digital in Imago Ogilvy, and has been successfully dealing with various marketing challenges for more than 10 years. She started from the client-side but very quickly moved to the agency world, and at the same time, she also imparted her knowledge to students in Algebra.
After 10 years of working in leading positions in sales and marketing for the consumer electronics segment, Dea Marušić accidentally (or not?) found herself in IT waters. After participating in the creation of one of the best webshops in Croatia, she profiled herself as an eCommerce expert and consultant, and a great enthusiast in the use of digital marketing tools.
Nikola Vrdoljak has more than fifteen years of experience in management, digital marketing and communications. He currently runs 404, one of the leading PR and digital agencies in the region. In addition, until last year, Nikola was the program director of the Weekend Media Festival.
Vanja is the Head of Digital Marketing at the University of Algebra, lecturer, consultant, and Google Certified Trainer. He sees himself as a marketer, went through two digital agencies, a bunch of happy and unhappy clients, and over 2,500 students from more than 20 countries.
Saša Ivanović is a former broker who became the leading Croatian distributor of investment gold. According to the Gold Center, the demand for investment gold in Croatia is growing rapidly, which is a direct consequence of economic uncertainty and inflation.
Robert Penezić comes from the company Monri payments. He spent more than 11 years in PBZ Card working in the positions of Key Account Manager and Digital Channel Manager. Given his vast experience in card business, in 2018. he decided to take on a new challenge and become the head of Monri, which over the years has established itself as a leader in the distribution of SinglePOS devices to retailers.