If you do SEO you know that links are the most important factor Google takes into consideration when ranking websites. The more links you get from authority websites, more you get pushed from Google on search result pages.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Bad links are backlinks that point to your site from low quality, untrustworthy, irrelevant, spammy looking websites. Why should you remove them? Well, do you actually want some porn or gambling site link to you personal blog or company website?