Tour de force

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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: UX

UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. " Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys...even across the ocean, in New York City itself.