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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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As I get older I tend to enjoy seaside late summers ('bablje ljeto') much more than before. Less people, moderate temperatures, everything starts to hinder, the colors are getting more desaturated, but in a warm and fuzzy way. And overall you try to embrace as much of the summer vibe as you can before the long winter knocks on the door. From the very start in 2008, Weekend media festival cleverly positioned themselves on the calendar. At the end of September, it became an essential part of that 'seaside late summers' mindset for the media and marketing creatives. WMF repeatedly brings a new view on business and industry.

Kada gledam kolaž fotografija godine za nama iznad ovog pisma, ne mogu a da se ne sjetim svih kreativnih trenutaka koji su se nizali sami od sebe, nemogućih situacija koje su k'o od šale postajale moguće i uvjeta koji su bili sve samo ne onakvi kakvi su trebali biti.