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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Staging is like a twin brother to production - they should look and behave the same, with an exception or two. Let’s resolve the obvious scene. Staging technology stack should be as close as possible to your production environment. This specifically includes having the same Linux, PHP, MySQL version, all of the PHP libraries and network settings. In that manner, your newly deployed production commit will behave like you tested it in staging.

From the beginning, WordPress has been known as a 'blogging' platform, a tool that allows you to 'quickly' publish content on the web. The world-famous '5 minute install' slogan has only pushed the whole of WordPress among tools that supposedly have no place in larger organizations. The promoters of the platform themselves are unknowingly responsible for such a feature, wanting to distance themselves from a cold term such as CMS. But since the security of WordPress (described at the beginning of the series) is the most annoying rumor, WordPress as a blogging platform is the myth that is the furthest from the truth.

In their quarter of a century existence, HSM has discovered that being different is the key to success. Since 1990 they are specialized in the distribution of software and hardware solutions and their integration in the companies’ business environment. In 2016 HSM decided to go down eCommerce lane.Building a webshop for them was quite a challenge. We had to cleverly sort and present 4000+ products via 100+ search filters.

Offering shoppers a great online experience is paramount. A bad digital environment will harm your conversions, and may damage your brand. It’s important to understand and fulfil user expectations, but also be always thinking about how you can take things further and actually exceed expectations. Here are some of the key things that your digital customers will be expecting to see from you – see whether your brand can excel at all of these in 2017.

Bitcoin made a grand entrance into 2017. with market value highly over 1,000$ per BTC. Last time it’s value was so high, was late 2013.- when the People’s Bank of China approved BTC as a new way of payment. A lot has changed in 3 years. Bitcoin gained wider use on the global scene and all the major companies like Microsoft, WordPress or Steam have integrated BTC as a method of payment. Inevitably, most visible changes have occurred in the sector of e-commerce where the business owners had to adapt to the newly established trend.