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Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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WordPress is without a doubt one of the most popular Content Management Systems at this time, full of capabilities ready to exploit.